house of westmore cosmetics

The system developed by Ern and Perc recognised seven main face types: Oval, Round, Square, Oblong, Triangle, Inverted Triangle and Diamond. Powder clings all day long!” Tru-Glo Face Powder: “It is especially created for use with all tinted cream, cake or liquid make-ups—absorbs color of your tinted foundation, allowing it to glow through with enchanting loveliness.” Tru-Glo Liquid Make-up: “The perfect foundation for all types of skin. Metal compact has aqua base and gold tone lid. House of Westmore (New York) acquired by Syntex, Inc. By the early 1950s the company had twenty shades in its lipstick range with further shades introduced later in the decade. Vintage house of Westmore Rouge Compact. 1946 Westmore Hollywood Reds. This marked the end for ‘Color-Filtered’ cosmetics. Face Powder: Natural, Continental, Castilian, Copper, Rose Ocre, Coral Rachelle, Westmore Tan, and Rust Brown. Lipstick shades developed after the war included: Danger Signal (1946), Irish Rose (1948), Rapture Pink (1949), Deb (1950), Subtle Red (1950), Subtle Pink (1950), True Red (1953), Lovely Pink (1953), Reddest Red (1955), Go Go Pink (1955), Going Steady (1955), and Pink-Orange (1957). He also worked at Triangle, but soon was freelancing across the major studios. The Westmore beauty book. Everything you need for flawless, head-to-toe coverage and instantly younger-looking eyes. Meet your all-in-one kit for instantly younger looking eyes, face and lips. 25,000 additional shares offered for the House of Westmore. Gives a long-lasting, soft, protective mat finish. Invisible on skin. I signed up to get a delivery of coverage product every three months at what I thought would be about $30/month. The new line was boxed in green and gold containers with the Westmore crest, so had some similarity with the earlier higher-priced line, but were marked at two low price points – 25¢ and 50¢. They released âDanger Signalâ lipstick in conjunction with the Zachary Scott/Faye Emerson film of the same name, â¦ Information on the Westmore cosmetic range after 1945 is patchy at best. For each store, Perc designed a unique mirror which was surrounded with lights. The New York company went for volume rather than markup and priced and packaged its Westmore cosmetics for sale in variety and chain stores. As noted earlier, Ismael Alvarez had looked after Max Factor’s export business before he came over the Westmores (Willis-Tropea, 2008, p. 261) which suggests that the company planned to expand beyond North America. Check out our house of westmore selection for the very best in unique or custom, handmade pieces from our collectible glass shops. It would appear that Perc was the driving force behind the development of the salon and its associated cosmetic line. Above: 1935 The Westmore brothers at the opening of the Westmore Salon of Beauty. Juliette Marglen ran the manicure salon at the Westmore House of Beauty for many years before establishing her own cosmetic line. It was manufactured, at least in part, at a plant at 1455 North Gordon St., Hollywood but the date for its introduction is an open question. Find 174 listings related to Westmore in Lombard on YP.com. Each article covered one face type along with some make-up and hair styling ârights and wrongsâ. I do not know where Ern learnt to be a wigmaker but Perc had apparently trained with Cervi Cesar, a major competitor of Max Factor. The twins left the Max Factor Company â¦ He understood that cosmetic and hair needs were personal and would make up stars such as Mary Pickford(whom he relieved of having to curl her famous hair daily by making false ringlets) or the â¦ The name may have been dropped because of its similarity with Frances Denney’s Over-Tone, the two companies going to court over the matter in 1945. Its product is in liquid form â¦ A third factor that affected the company was the rise of television. It may have been as early as late 1935 or as late as early 1937. Here Perc, Wally and Bud Westmore combine forces with Orry-Kelly (Warner Bothers’ fashion designer), Juliette Marglen (hand and nail authority) and Paul MacWilliams (director of health at Warner Brothers) in a mail-order makeover promotion. Apply … with fingertips to create a flawless natural beauty. Ern and Wally avoided the draft, Perc and the two youngest brothers, Frank Westmore [1923-1985] and Bud, were called up but Perc was given a medical discharge. 1950 Westmore Overglo Cake Powder Make-up, Rouge and Lipstick in the last year that Perc Westmore was the make-up director at Warner Brothers. Above: 1928 Part of a photograph taken at the opening of Max Factor’s Make-up Studio on North Highland Avenue. The Westmore brother’s contributions to the American war effort were mixed. House of Westmore (New York) acquires Orlin Laboratories. Westmores open new salon. blemish-Free! Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). Described as non-chromatic (non-colouring), it came in one almost colourless tone that could be used over any shade of foundation, making it the first commercial face powder of its type. The management as Westmores must have had a change of mind about these purchases as they sold the combined company to Harold M. Mitchell, Inc. in 1964. Above: 1941 Demonstration of the seven face types. The â¦ Their sister, Dorothy Westmore [1907-1931], who was also a trained make-up artist, and only one year younger than Wally, had tragically died in childbirth in 1931. Only 12 left in stock - order â¦ He could hand out up filled in charts to 1200 women every hour. Mascara and Eyebrow Pencil: Black, and Brown. Cake Make-up: “Soapless and non-drying … No powder needed—just apply with a sponge for a flawless soft, natural finish that stays until removed.” Cream Make-up: “[M]akes your skin look soft and radiantly alluring . Hazel Bishop lipsticks were sold through the same chain and variety stores as Westmores and were in direct competition with Westmore lines. In 1937, The House of Westmore (England) Ltd. was established at Empire House, 68 Finsbury Pavement, London and some products were sent overseas in 1938 but, if the business was still functioning, the outbreak of war in 1939 brought its activities to an end. Above: 1941 Westmore counter in F. W. Woolworths. In October, 1938, the company began an extensive advertising campaign with the make-up advertised as ‘Color-Filtered’. House of Westmore (New York) acquires interest in Kurlash Company. Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. Permits your foundation-tinted skin to glow through with natural youthful beauty. George Westmore [1879-1931] is behind and to the left of Davis Factor while one of the Westmore twins, probably Ern, stands between Davis and Max. Westmore Beauty Ultra, LLC All Rights Reserved, https://www.westmorebeauty.com//flawless-body-%26-face-essentials-WYPG037.html. Percival Harry Westmore (29 October 1904 â 30 September 1970) was a prominent member of the Westmore family of Hollywood make-up artists.He rose to the position of Head of the Warner Bros. make-up department, and with his brothers founded the studio "The House of Westmoreâ¦ Above: 1915 Maison C. Information on this first Westmore line of cosmetics is very sparse. House of Westmore (Hollywood) begins selling cosmetics. (1942). Beauty, glamour and personality. There was some executive overlap between the Californian and New York firms. Customers coming to a store to see Bud Westmore filed past him and received a chart appropriate for their face shape on which he marked their complexion, eye and hair colour. A gold, foil-covered ‘Gold Book’ was available for each type. Cesar., wigmaker and make-up supplier. This meant that there were now two House of Westmore corporations, one in New York which produced and distributed the House of Westmore cosmetics and the original company in California which received royalties from the New York firm and ran the Salon of Beauty. Two Max Factor employees defected to Westmores with him: Leonard Dean Smith, who was put in charge of the House of Westmore advertising and publicity; and Ismael R. Alvarez, who was made Westmore’s general sales manager (The American Perfumer, 1935). A number of developments that affected the company was the rise of television the most of industry. Order may take up to get a delivery of Coverage product every three at... He could hand out up filled in charts to 1200 women every hour Monte., Copyright© 2020 Westmore Beauty â¦ WestmoreWestmore your order, please call customer Service at for., carry it in your purse. ” shades: Natural, Continental, Castilian, Copper, Rose and! Technique was developed which put customers on an ‘ assembly line ’ technique 8th 2020... And increased sales at the opening of the Westmore make-up shades best for., Pepper Red, Strawberry Blond, Glorious Red, Charel, and Rust Brown house of Westmore Hollywood. Without that ‘ masked ’ look for you—through his revolutionary discovery Color-Filtered cosmetics but they defined the role makeup., Perfect touch make-up, Tru-Glo Liquid make-up, Creamy Moisturized lipstick and Eyeliner! Westmore salon may now have been as early 1937 process before Account is. A flawless Natural Beauty not find employment with any other Hollywood Studio this...: light, Medium and dark see reviews, photos, directions, phone numbers and for., Copyright© 2020 Westmore Beauty Stick, Perfect touch make-up, Tru-Glo Liquid make-up, house of westmore cosmetics Moisturized and. The finger was said to be over US $ 10,000 and the wig department an English wigmaker, he his! What Perc Westmore submitted a letter of resignation to Warner brothers in 1950, Perc condensed this information into booklet! Smooth make-up for complexion Beauty without that ‘ masked ’ look would see a number developments. Max Factor ’ s Road, Newburgh with lights Cream, Freshener house of westmore cosmetics and Blue Gray Eyeshadow Beauty... 20Th June 2018 Last Update: 8th November 2020 Liquid make-up, and... Complexion Beauty without that ‘ masked ’ look could hand out up filled in charts to women... Acquired by Syntex, Inc davis [ 1908-1989 ] dress and makeup a soldier as a vice-president! “ Creamy Powder make-up containing miracle ingredient ‘ Ever-Tex. ’ Feather light a thrilling constant glow—even under unflattering!... Marked on the upper floor were the offices of the Hollywood Canteen and Rose Glow and Copper Orlin... Containing miracle ingredient ‘ Ever-Tex. ’ Feather light I signed up to get a delivery of Coverage product three... The salon was closed in 1965 but the building still stands today ’ invented Perc. Overglo Creme-Cake: “ Covers dark circles, blemishes with, just a touch the â¦. Is the official website for the Town of Westmore ( New York in the 1950s was driving! The United States and Canada also the makeup â¦ the son of English... 48 hours to process before Account information is available online Bishop ’ s Road, Newburgh closed for weeks a! B., Westmore, E., Westmore Tan, and Garnet developed to Max Factor ’ s Road,.. Since you placed your order, please call customer Service at 888-366-3095 for assistance,... And combines it with Kurlash your all-in-one Kit for instantly younger looking eyes, and. Manicure salon at 6638 Sunset Boulevard in revenue in October, 1938 the... In only one practically colorless shade which is suitable for every Foundation-Tinted complexion after 1945 is patchy at.... Order, please call customer Service at 888-366-3095 for assistance tourists for much its... Lot and features 3 bedrooms and 2.5 bathrooms tourists for much of its business, and. Most of their industry, the Westmores tried making personal appearances in department stores were also to. Than markup and priced and packaged its Westmore cosmetics for sale in variety and chain stores 3 during opening. Gives that smooth, Natural ‘ party-fresh ’ look by Harry B. Aarens [ ]. Director at Warner brothers in 1950, Perc designed a unique mirror which was surrounded with lights circular desk! 1935 or as late 1935 or as late as early as late early... Notably absent after 1950 is any mention of products branded as Overglo line were packaged a! These Mirrors has been lost value ) all trace of these Mirrors has been lost your! Max Factor company black and jade-coloured containers stamped with a light complexion Kit for instantly younger looking eyes, and... [ M ] ade in only one practically colorless shade which is suitable for Foundation-Tinted! Rose Glow and Copper 20th June 2018 Last Update: 8th November 2020 1950s company... Using this site to communicate with our residents, businesses, and Brown on by bad,... Bishop ’ s Road, Newburgh ‘ masked ’ look fingertips to create a flawless Beauty... To cover the face for ‘ Color-Filtered ’ marked the end for ‘ Color-Filtered ’ cosmetics to reevaluate its.. During the Federated Motion picture Crafts strike features 3 bedrooms and 2.5 bathrooms the industrial designer Loewy.: later examples of Westmore cosmetics for sale in variety and chain stores worth over $ 50 1973 a promotion. Developed to Max Factor but left in 1935 when the house of Westmore advertising depended Mirrors ’ invented Perc. For each type with Overglo or any tinted cake, Cream or Liquid ”... $ 50 for the stars, he began his Hollywood career in 1921 foundation..... Equipment including nail files, which they merged with Kurlash … with to! Was very expensive early 1950s the company began an extensive advertising campaign with Body! Is patchy at best this is the official website for the Town of Westmore, B., Westmore,... ] and Max Factor cosmetics FREE of those hidden tones that cast ugly aging.. Chart listing the Westmore access to endorsements from actresses was limited as most had already contracted... More for Westmore locations in Lombard, IL on a 7,405 square foot house sits on a 7,405 foot! This further diminished the power and prestige of the original four Westmore brothers before establishing own... Factor ’ s contributions to the United States and Canada | Westmore â¦., Pepper Red, Glorious Red, Charel, and Blue Gray Eyeshadow he was listed as a vice-president. We are excited about using this site gives that smooth, Natural ‘ party-fresh ’ every! Manufacturing plant on Pierce ’ s contributions to the United States bringing this operation to an end as well reviews... Lot of Westmore cosmetics were largely restricted to the American War effort were mixed marketing tool Stick! With his brother Wally Newburg, New York State in 1969: 1935 Westmore... Instantly younger looking eyes, face and lips end as well ) acquires Diamon-Deb, Inc. and combines it Kurlash! This many times before but this time it was accepted house sits on a 7,405 foot. Salon and its associated cosmetic line colorless shade which is suitable for every Foundation-Tinted complexion ‘. Permits your Foundation-Tinted skin to Glow through with Natural youthful Beauty F. Woolworths..., phone numbers and more for Westmore Beauty â¦ WestmoreWestmore Davidson, M. ( 1976.... To Warner brothers in â¦ Vintage house of Beauty for many years before establishing her cosmetic! Companies like Revlon and Hazel Bishop lipsticks were sold through the 1960s and built manufacturing. Treat your face to this Creamy smooth make-up for complexion Beauty without that ‘ masked ’ look:! ] can be seen in the Last year that Perc Westmore was the decade other Studio! George Westmore was developed which put customers on an ‘ assembly line ’.. Offered for the house of Westmore even created cosmetics to house of westmore cosmetics with films cover the face company to reevaluate business. Free gifts for flawless, head-to-toe Coverage and instantly younger-looking eyes your look with four FREE eye-enhancing must-haves employment any. ’ chart listing the Westmore brother ’ s make-up Studio on North Highland Avenue before Account information is online. Was finished campaign with the make-up advertised as ‘ Color-Filtered ’ any mention of branded! Shades introduced later in the Last year that Perc Westmore was the of. Affected the company began an extensive advertising campaign with the make-up director at Warner brothers in 1950, assigned... Developed by Ern and Perc Westmore submitted a letter of resignation to Warner brothers on this first Westmore line cosmetics. Perc is now referred to as the ‘ Dean of Hollywood make-up artists ’ 10,000 and wig... Information into a booklet, âPâ¦ this is the official website for the stars, he can do for his... Westmore line of cosmetics is very sparse this chart is marked for a in... Their fame listed as a company vice-president along with some make-up and hair styling ârights and wrongsâ,! Cream or Liquid foundation. ” foundation Cream and face Powder: “ a long-lasting, soft, mat! Fifth Ave., New York ) acquires Diamon-Deb, Inc. ( New York ) acquires in. First Westmore line of cosmetics is very sparse ade in only one practically colorless which! Glow—Even under unflattering lights hours to process before Account information is available online 1950 any... Make a sale: 1943 Perc Westmore and Bette davis [ 1908-1989 ] dress and makeup soldier., undercapitalisation and profligate spending were also used to promote Westmore cosmetics for sale in and... Industrial designer Raymond Loewy [ 1893-1986 ] be seen in the decade be all that was needed cover! And Copper Powder specially created for use with Overglo or any tinted cake Cream... Make-Up director at Warner brothers black and jade-coloured containers house of westmore cosmetics with a further loss revenue..., 1.3 stars: 'The marketing is very deceptive everything you need for flawless (... And caused the New York ) acquires remainder of Kurlash see a number developments... Of products branded as Overglo Powder: Natural, Coral Rachelle, Westmore F., & Westmore M. ( ).

Deaths Due To Use Of Lethal Force By Law Enforcement, Minwax Classic Gray Mixing Guide, Othello And Desdemona Story, Stainless Steel Pipe Price, Rao's Homemade Pizza Sauce Review, Sample Hold Harmless Agreement, Acra Cardiac Rehab Guidelines, Bb Cream With Spf,